Pritychenko, Elizaveta – Graphic Design
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PROJECT Welcome to the Desert of the Real

Do we perceive reality as it is? In our everyday life we are constantly dealing with different representations of reality, where it becomes impossible to distinguish what is real, and what is not. “Welcome to the Desert of the Real” is a metaphorical virtual reality interpretation of Baudrillard’s concept of hyperreality, which suggests that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more. The Desert represents the Real, and mirages represent various kinds of so-called “simulacrums”, such as physical and psychological perceptions, media reality construct, technology and physical world, and societal conventions; and are visualised as a journey in a virtual metaphorical landscape.

THESIS Believe it or Not - how can credibility be achieved visually?

Loch-Ness Monster, Bigfoot, Human Birdwings, The War of the Worlds radio-drama, Sokal Affair fake scientific article, ― what do they have in common? Known for now, all of those are hoaxes. But at some point, all of them possessed a certain quality that made people believe in it ― credibility; which is the main focus of my text. In my thesis I’m investigating various components of credibility (such as psychology, semiotics, historical context, mythology, culture and etc.) that make people believe in certain things without having any factual proofs about them, taking hoaxes as an illustrative example. Which is a core knowledge in graphic design practice, as we have the visual power of manipulating people’s perceptions of the world around us.

(BA) Graphic Design

Pritychenko, Elizaveta


0031 (0)6 1608 7275


Internship at Lava Design