Weitgruber, Franziska – TypeMedia
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PROJECT Placeholder title

The typeface “Kaligari” is inspired by expressionist techniques and is intended for museums and publishers. The project includes a serif and sans serif family member for text use. They both share a fairly independent Text Italic and an expressive connected Display Italic to be used in exhibition spaces and in publications. The starting point for the project was my fascination for the naivety of letterforms in expressionist art and the (to me personally often not satisfactory) relation between artwork and typography in museums and their visual communication. My goal was not to quote letter shapes deriving from expressionism but to have, through different analogue techniques, a personal and recognizable approach.


THESIS

(MA) TypeMedia

Weitgruber, Franziska

Italy

full-time

Internship at –