The choice for this project comes from personal experience when designing posters and magazines. Having this context in mind, some freedom in odd design solutions was taken. The typeface family consists of an extreme condensed poster style with underlined versions as well as a slanted and a backslanted style. Two less extreme display styles in thin and bold are intended for smaller sizes. For even smaller applications there is a reasonably heavy text typeface with matching italic. This is to compete with the other family members that are not shy either. Starting off from exploring very condensed letter forms, it was interesting to develop shapes that also work in normal proportions and are recognizable throughout the family.